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Keep It

Simple

Illustrates the beauty in simplicity through easy, effortless style. No nonsense inspires you to strip away the nonsense in your life and keep it real.

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Keep It

Good

Our value goes beyond price. We build trust and credibility with our customers by providing relevant, smart, quality produts that last.

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Keep It

Comfortable

Going beyond feeling good in your clothes - it is also about being comfortable in your own skin. No nonsense is honest and transparent, it inspires you to live comfortably. Reveal your "real".

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Keep It

New

No nonsense blends technology, innovation and craftmanship to create products that customers, like you, love.

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Keep It

New

Shines a spotlight on our decades long Made in the USA initiative and our dedication to the people and the communities that keep it real.

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We are no nonsense

In living up to our brand name, we feel compelled to be more, to be bigger than the products that carry our logo. Because no nonsense is an attitude. It's a way of living. This means we design and make apparel for women that deliver on an essential promise:
Keep it Real.

  • Invented the first control top panty hose.

  • Pioneered body shaming with Great Shapes.

  • Introduced patented 'criss cross' technology for ankle support in socks.

  • Introduced first collection of shoe solution and linear products.

  • Introduced socks for women, men, and kids in food & drug mass.

  • Disrupted and reinvented legwear category with leggings and tights, driving a 3 year double digit growth trend.

  • No nonsense 'Made in USA' socks program boosted Walmart's commitment to domestic manufacturing and delivered and improved quality standard in bag socks.

No nonsense Betty Rouse
Betty Rouse

Our People

I am
no non
sense

 When I'm looking at No nonsense, I'm looking at a girl who says, 'Look, I don't have time for the extra glam, but I want to look good, and I want to feel good, and I don't want to spend a whole lot of money just trying to be me.
- Betty Rouse | Demand planner and Analysis Manager

Committed to
a cleaner planet

ECO CONSIOUS PARTNERS

ECO FRIENDLY FACTORIES

PLANET FRIENDLY PACKAGING

EFFICIENT LOW-CONSUMPTION MANUFACTURING