Keep It
Simple
Illustrates the beauty in simplicity through easy, effortless style. No nonsense inspires you to strip away the nonsense in your life and keep it real.
Keep It
Good
Our value goes beyond price. We build trust and credibility with our customers by providing relevant, smart, quality produts that last.
Keep It
Comfortable
Going beyond feeling good in your clothes - it is also about being comfortable in your own skin. No nonsense is honest and transparent, it inspires you to live comfortably. Reveal your "real".
Keep It
New
No nonsense blends technology, innovation and craftmanship to create products that customers, like you, love.
Keep It
New
Shines a spotlight on our decades long Made in the USA initiative and our dedication to the people and the communities that keep it real.
We are no nonsense
In living up to our brand name, we feel compelled to be more, to be bigger than the products that carry our logo. Because
no nonsense is an attitude. It's a way of living. This means we design and make apparel for women that deliver on an essential promise:
Keep it Real.
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Invented the first control top panty hose.
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Pioneered body shaming with Great Shapes.
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Introduced patented 'criss cross' technology for ankle support in socks.
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Introduced first collection of shoe solution and linear products.
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Introduced socks for women, men, and kids in food & drug mass.
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Disrupted and reinvented legwear category with leggings and tights, driving a 3 year double digit growth trend.
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No nonsense 'Made in USA' socks program boosted Walmart's commitment to domestic manufacturing and delivered and improved quality standard in bag socks.
Our People
I am
no non
sense
When I'm looking at No nonsense, I'm looking at a girl who says, 'Look, I don't have time for the extra glam, but
I want to look good, and I want to feel good, and I don't want to spend a whole lot of money just trying to be me.
- Betty Rouse | Demand planner and Analysis Manager